Fat loss · Strength · Confidence

Build A Stronger Body.
Feel Confident In It.

Personalised online coaching for fat loss, muscle building and complete body transformations. Whether you are starting your first fitness journey or preparing for the stage, you will have a clear plan and consistent support.

Iron & Flow Physique Coaching logo
01

Lose Body Fat

A realistic nutrition and training plan that fits around your life.

02

Build Strength

Train with purpose, improve your shape and feel confident in the gym.

03

Stay Accountable

Weekly guidance, clear adjustments and support whenever you need direction.

The coaching

Coaching built around you.

No generic plans and no expectation that you already know your way around the gym. Your training and nutrition are built around your starting point, lifestyle and goals.

01

Training

Clear training built around your experience, available equipment, schedule and personal goals.

02

Nutrition

Personalised nutrition that supports progress without making everyday life unnecessarily difficult.

03

Accountability

Weekly check-ins, practical feedback and clear next steps so you always know what to focus on.

04

Confidence

Build confidence in the gym, understand what you are doing and see measurable progress.

Who coaching is for

You do not need to be a bodybuilder to start.

Coaching meets you where you are now and gives you the structure to move forward with confidence.

01

Fat Loss

Lose weight with a sustainable plan and learn how to maintain your progress.

02

Gym Confidence

Stop feeling unsure about exercises, equipment and how to structure your sessions.

03

Muscle & Shape

Build strength, improve your body shape and train with a clear purpose.

04

Competition

Specialist preparation and posing support when you decide to step on stage.

For competitors

Competition prep and posing expertise.

If your goal is the stage, specialist support is available alongside the same personalised training, nutrition and accountability at the heart of every coaching plan.

  • Online one-to-one sessions
  • Feedback on positions and transitions
  • Support for classic and bodybuilding competitors
  • Confidence, control and presentation
Specialist support For stage goals

Contest preparation and online posing coaching.

Register Interest

How it works

A clear process from day one.

Step 1

Apply

Tell me about your goal, your current position and what you would most like help with.

Step 2

Set the plan

Training, nutrition and check-in structure are set around your lifestyle and goal.

Step 3

Check in

Progress is reviewed and adjusted weekly so the plan keeps moving with you.

Step 4

Refine

Your plan evolves as your body, confidence and experience develop over time.

Results

Real transformations, built through structure.

Real people, clear plans and consistent support over time.

Pete's physique transformation, before and after

My transformation

More than 100 lb lost

I understand what it feels like to have a significant amount of weight to lose and not know where to begin. Going from 124 kg to a competitive physique taught me what the right structure and consistent support can achieve.

Mitchell's physique transformation, before and after

Client result

Mitchell

A clear training structure, focused nutrition and consistent execution produced a leaner, stronger and more developed physique.

Feedback

Clear guidance. Real confidence.

Straightforward coaching that gives clients the structure and confidence to progress.

“My main goal was to feel more confident in the free-weights area, and that’s exactly what I got. Pete helped me understand which exercises to do, in what order and how to train each muscle group properly.

My training used to be quite random, but now I have a clear routine, feel confident in the gym and have seen real physical changes. Pete is easy to reach, gives clear, practical advice and keeps things simple. I’d definitely recommend him to anyone who needs guidance and accountability.”

Adrian — Coaching client
Adrian's original client testimonial message

Packages

Simple pricing, serious support.

Monthly

Monthly Coaching

£180/month

The same complete coaching service, paid monthly.

  • Ongoing complete coaching
  • Training and nutrition
  • Weekly check-ins
  • Progress tracking
  • Structured adjustments
Apply Monthly
Best Value

Three-Month Coaching

£500/3 months

  • 12 weeks of complete coaching
  • Training and nutrition
  • Weekly check-ins
  • Progress tracking
  • Accountability and adjustments
Apply for 3 Months

Ready to start?

Tell me where you want to get to.

You do not need to be fit, experienced or ready for the stage. Send a WhatsApp message with your goal and where you are starting from.

Tell Me About Your Goal